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As sales pitches go, Don Harding Jr.’s is elegantly simple: “Who down South, with our blazing heat, would turn down a refreshing fruit beverage made by hand, right in front of you, using fresh fruit? he asks. Hey, search us. We’ll take one – and we’re not alone.


Harding’s company, Cool Fruit Sensations, has been in business since late 2008. It’s headquartered in Harvey, Louisiana, just south of New Orleans, and the product is straightforward: strawberry, kiwi, pineapple, watermelon, orange, blueberry, mango or peach are variously combined with lemon, lime or tea to create one of a possible 100 drink combinations. It’s healthful, it’s refreshing . . . and it’s selling like mad.... READ MORE


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